about hilarity for charity
Hilarity for Charity ™ (HFC) is a movement led by comedian Seth Rogen to inspire change and raise awareness of Alzheimer’s disease among the millennial generation.


HFC takes a new approach to fighting a terrible disease. For two years, our successful Los Angeles HFC Variety Show has entertained young, hip professionals through evenings filled with music and comedy while creating the next generation of Alzheimer’s advocates – not to mention serving up some delicious food and raising close to $1 million!


Performances and appearances by Paul Rudd, Bruno Mars, Tenacious D, Patton Oswalt, Aziz Ansari, Judd Apatow, The Backstreet Boys, Samuel L. Jackson, Kevin Hart, Mindy Kaling and more have helped make the events incredibly successful. 


This year, HFC expanded by launching HFC U: a nationwide program that encourages and supports college organizations to throw their very own HFC event. In addition, we’ve added events in New York and Montreal establishing ourselves as a force in the Alzheimer’s and comedy communities.

Seth & Lauren Rogen at Hilarity for Charity NYC 2014

the facts about alzheimer’s:


where the money goes:



We have earmarked funds to support the following research grants focused on early-onset and detection of Alzheimer’s disease:

Ramon Casanova, Ph.D. Wake Forest University Health Sciences:  New Methods for Early Detection of Alzheimer’s disease.

Carrie R. McDonald, Ph.D. University of California, San Diego La Jolla, California: Statistically Determined MCI Subtypes: Genetics, Biomarkers and Outcomes.


support & awareness
Hilarity for Charity™ Presents Google Hangout Support Groups for Individuals under 40

Google + Hangouts + support groups = the delivery of important support for Alzheimer’s disease caregivers under 40 years of age. Funding will be used to train support groups facilitators, administer the support groups and market their awareness. The Alzheimer's Association along with the Hilarity for Charity team will launch the first pilot program this summer.


Telephone Support Groups

In conjunction with the California Southland Chapter of the Alzheimer’s Association we will use funds to increase telephone support groups for those who are too busy or limited to attend monthly meeting in our home state of California.


Hilarity for Charity Awareness Videos

The Hilarity for Charity Fund will work with the Alzheimer’s Association to develop and online awareness campaign, including a series of informative (and of course hilarious) celebrity-led videos to increase concern and awareness geared towards the 18 to 40 demographic.


Women’s Awareness Campaign

Because every woman's brains matters, Lauren will help lead the women’s initiative geared along with other brilliant woman including Maria Shriver. She will tell her story, which will be featured in ads in magazines and digital media, as well as in a video. This will all be aimed at the younger generation, inspiring women and making it easy to join the movement.



Alzheimer's and Dementia Care Relief Grant Program

In-home care for families brought to you by Home Instead Senior Care® and Hilarity for Charity

Because we know the financial, physical, and emotional impact of caring for someone with Alzheimer’s, we are teaming up with Home Instead Senior Care to provide in-home care grants to families in the US and Canada. Learn more about the program and apply for an in-home care grant at www.HelpForAlzheimersFamilies.com.


The Alzheimer’s Association is the leading, global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research.

who's involved
Hilarity for Charity consists of a number of awesome, hard-working people coming together for a great cause and hoping to have a good time along the way.

The Founding Members and Chairpersons are:

Raffi Adlan

When I'm not busy saving the world, I like to blow off steam with a good game of dodgeball or a Saturday night lightsaber duel. My mind is convinced that ice cream is a food group but my physique does not agree. I have fought a bull, worn eyeliner socially and navigated a jet pack - just not all at the same time…yet. I grew up at Knott's Berry Farm and have an E-ticket from Disneyland that's not electronic. I'm from the West Coast and live on the East Coast but sometimes on the West Coast then back to the East…I'm conflicted.

I lost my Nana to Alzheimer's. I've found some friends who are here to help me kick this disease's ass.

Matthew Bass

I was born and raised in the mean streets of Vancouver. I got my chest hair in Montreal. My wonderful glow in Australia. And now I work, live, and play in Los Angeles, where I am a writer and philanthropist. 

I once told a bully, you mess with my friend, you mess with me! Alzheimer's is pushing around my dear friend's mother and the hell if I'm gonna stand by and do nothing! The disease is losing the race for societies attention. Cancer, AIDS, Africa; as noble as those are, they're the cool kids on the block. Utilizing comedy and star-fucking, we're gonna trick the world into making the fight against Alzheimer's a priority!

Tum Cohl

I am the one they call Tum. I married an awesome dude, who helped me create an awesome baby. Originally from Toronto, I now call LA home as I start my family and rock my business.

When I met Lauren's mother, my heart broke. No one should have to experience a loved one suffering from Alzheimer's disease.  I teamed up with my friends to start Hilarity - to bring the funk and the fight to end this horrible disease!  Friends, good.  Disease, bad.  It's win-win for us and soon, it'll be lose-lose for Alzheimer's!

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Seth Rogen

A few years ago, as a joke about my laziness, I received the "Good Intentions" award at a charity event for the work I would one day do. Well, Alzheimer's sucks, so now I'm doing what I can to end it. I want young people to know that Alzheimer's isn't something to worry about just when you get old... And that we can tell a few jokes along the way to finding a cure.

Lauren Miller

I'm Lauren Miller and I'm a writer, actor, dog lover, and more. Unfortunately, Alzheimer's has touched my life many times over the years: My grandfather passed away from it when I was 12, my grandmother when I was 18, and my mom was diagnosed with early onset Alzheimer's when I was 25. She was only 55.

Throughout the years, I started realizing how many young people, didn't understand Alzheimer's. How it ravages the person who has it, and how it can truly test the family who loves them. So, we're trying to build awareness, which will hopefully lead to money, research, and care. And, I'm hoping that with Hilarity For Charity, we can show people how important it is to end Alzheimer's-- and have a little fun along the way.

who it's all for

The Alzheimer’s Association is the leading, global voluntary health organization in Alzheimer’s care and support, and the largest private nonprofit funder of Alzheimer’s research.